ABOUT US

Hello Beautiful, I’m Alicia—Trichologist, Hair Loss Certified Practitioner, and Master Stylist with over 26 years of experience helping women and men feel confident in their hair again. My specialty is working with fine, thinning, and hair-loss concerns, combining advanced scalp care with beautiful, wearable hairstyles designed to support healthy hair growth and long-term hair wellness. At Alternative Beauty Wellness Hair Salon & Scalp Clinic, my approach is different from the traditional salon experience. I focus on the science of the scalp as much as the beauty of the hair. Whether you’re experiencing shedding, thinning, hormonal changes, stress-related hair loss, or simply have naturally fine hair, I create customized plans that support stronger, fuller-looking hair while maintaining the style you love. My work blends clinical scalp care with modern hairstyling, using professional, results-driven products and treatments that are carefully selected for scalp health, hair density, and overall hair quality. I believe that healthy hair begins at the scalp, and that education, consistency, and the right plan make all the difference. Clients often come to me when they feel frustrated, discouraged, or unsure of what to do next. My goal is to provide clarity, solutions, and a supportive environment where you feel heard, understood, and confident in your care plan. Every service begins with a thoughtful consultation so we can address your unique needs and create a path forward together. While hair loss and fine hair are my primary focus, I am also known for: * Natural-looking gray blending and coverage * Precision cuts designed to maximize fullness and movement * Styles that support hair health and longevity * Gentle, scalp-friendly color services * Customized scalp and hair wellness treatments I am deeply committed to continuing education and staying current with the latest research, technologies, and treatment options in hair and scalp health. This allows me to offer clients solutions that are both modern and evidence-based—without sacrificing comfort, beauty, or personal style. Above all, I strive to create a space that feels welcoming, supportive, and results-focused, where clients leave not only looking better, but feeling hopeful and empowered about their hair. Alternative Beauty Wellness is a gratuity-free salon. Our pricing reflects the full value of your service and ensures transparent, professional compensation—so you can relax and focus on your experience without the expectation of tipping.